We recently wrote about how small and midsize businesses (SMBs) can approach their marketing efforts. In particular, we emphasized the importance of having an online presence, strong reputation and high visibility to customers.

One roadblock SMBs owners run up against is limited time. However, through adopting a few different strategies, small business owners can ensure that they are developing an effective marketing strategy, while still devoting time to their other projects.

Daniel Young, a content manager, in an article for Entrepreneur, offers certain tips. One point he particularly emphasizes is getting to know your audience. Young suggests: "Before you can determine what type of content to provide, you should put yourself in your readers' shoes. What are they looking for? How can your posts save them time, money or hassle?"

Conducting research on your core audience demographics is critical. 

As a starting-off point, consider listing pricing information, product comparisons and competitive analysis on your website. By having this information clearly displayed, you attract and retain consumers to your site. As you develop greater trust with your consumers, through providing them with valuable information, you strengthen your relationship and increase loyalty. 

In addition, make sure to remain engaged with your audience, asking them for input, including what products and services are particularly beneficial to their lives.

For your internet marketing needs, consider working with KeyMedia Solutions. We specialize in internet marketing for small businesses, among many other areas, and offer a wide-range of services, tailored to the unique needs of your organization.