With the ever changing advertising landscape, Mobile Advertising is continually increasing in market share, budget, and influence. Not only can you reach your customers on their home computers, you can reach them on their phones as the drink coffee at their local coffee shop or as they travel through a new town looking for the closest gas station.
With 2014 coming to a close, we wanted to look back on how Mobile RTB has grown.
In 2014 alone, Mobile had 87 billion in ad impressions with a market size of $6,357 million. The US RTB market is expected to grow to $23 billion by 2018 with Mobile and Video at the helm with $6.8 and $3.9 billion in sales, respectively.
These new ways of staying in front of consumers are changing the way we think about our marketing strategies; gone are the days of running ads only in newspaper or radio. The time of constant contact is here. And with that, are new techniques and strategies to stay relevant. By embracing these new opportunities, you’ll be sure to stay competitive.
Below, DataMonk offers a great infographic on how Mobile RTB performed in 2014.