One of the most effective ways to target consumers is by advertising. Because so much time is spent online on computers and mobile devices, corporations have a wealth of opportunities to market products and services, and it looks like business owners are starting to understand all the benefits of advertising on the internet. In fact, online advertising spending was up 15 percent last year, topping out at $36.6 billion, according to findings from the Interactive Advertising Bureau and PricewaterhouseCoopers, published on Tuesday. Although this represents a decrease from the 22 percent gain reported in 2011, analysts still say this number is indicative of the fact that more companies than ever are placing importance on online marketing.

During the fourth quarter of 2012, online spending by businesses reached $10.3 billion, which is demonstrative of an almost 15 percent increase from 2011. For the third quarter, enterprises spent 11.6 percent more than they did in 2011. 

Mobile advertising is also making waves. This was the second consecutive year that this form of marketing was the fastest-growing type of advertising. From 2011 to 2012, an increase of 111 percent, totaling roughly $3.5 billion, was reported. 

Search advertising made up 46 percent of total spending, or roughly $17 billion. This figure represents a jump of 14.5 percent, from $14.8 billion, two years ago. According to eMarketer, a market research company, digital advertising is forecast to reach $42.5 billion this year.

As a business owner, it's important to capitalize on the various benefits that internet advertising can bring your company. To learn more, consider reaching out to a small business internet marketing firm. Creating and implementing ads that include pay-per-click banners on various websites can help you effectively reach consumers.