The research organization Juniper has released interesting data for anyone looking to maximize their small business internet marketing potential. Such initiatives have the most impact when they are combined with channels and other forms of engagement that see high levels of use, so of course it shouldn't be a surprise that streaming stands to offer big rewards, according to the organization's study.
What may be a little awe-inspiring, however, is the fact that the amount of revenue generated through streaming is expected to be more than $9 billion. The report claims that this is because of the way user reliance on technology has grown and the evolving importance of mobile devices in consuming media, saying that they are "both the primary and secondary screen."
In the description of the report's contents, its attitude toward more means of monetization is described as well as what that means to companies looking for more options.
"As competition intensifies among those providing streaming services and content for download or rental, in addition to changing consumer preferences, the resulting downward pressure on pricing has meant new monetization opportunities have come to the fore," the source says.
This is in line with the instincts of marketing professionals who could discover new ways of making their targeted internet marketing more effective in the wake of new platforms and greater options. Key Media Solutions can serve as a business' ally in this respect, helping it to distinguish the best means of presenting helpful brand information to users in ways that don't distance them too much from their preferred mode of interaction.