For years, “Black Friday” was a unique event with shopping, deals, extended hours, and added holiday staff. Now the sales have extended to an entire “Shopping Holiday” weekend. Stores are opening later in the day on Thanksgiving after the turkey has been consumed. Deals extend throughout the four-day “shopping holiday” weekend and now include “Shop Local Saturday” and “Cyber Monday.”
More People Shopping From Home
According to the National Retail Federation more than 122 million consumers planned to shop online on Cyber Monday. Thirty-two percent of those shoppers planned to use their mobile device for deal comparisons and purchases.
With the continued growth of online and mobile shopping during this time of year, mobile friendly e-commerce websites are a necessity for retailers wanting to maintain growth and stay competitive in the market place.
TechCruch reports that of the 3 billion dollars spent over the Black Friday weekend, 1 billion was from mobile. Continuing this trend, Walmart.com reported that 60% of the Black Friday orders were from mobile devices. Other leaders in this trend were Amazon, Target, and Ebay.
All Time High Profits
The profits for online shopping this season have been record breaking, shooting past 3 billion dollars for the first time, according to Adobe.
I am curious, how did you do with online sales this year? What plans do you have for improving for 2017? I would love to hear your successes and your struggles with this year’s shopping season. Maybe we can partner to make 2017 an even larger success.