Univision Television Network may be known for its news broadcasts and, over-the-top, cheesy Spanish soap operas, but the broadcasting corporation’s reputation may change in the near future if all goes according to plan. According to various sources, today, Univision is predicted to disclose that it is forming the company’s first-ever advertising and media agency. The department will be known as Univision Agency and is expected to come up with promotional material for the company’s news, radio and digital shows and even offer analysis and artistic services for its client companies within and outside the network.

”It’s a recognition that we are growing and that we have many new assets that we have to media-plan for,” president and chief executive of Univision Communications Randy Falco said in a statement to The New York Times. ”We have to try harder than most of our English-language counterparts. Many in the buying communities don’t watch what we put on or don’t feel the passion for the content that we put in.”

The unit will control $500 million in advertising inventory across all of the network’s platforms. The agency, based in Miami, will have 65 employees, including current staff and new hires. Jessica Rodriguez, Univision’s executive vice president for program scheduling and promotions, will lead the operation.

Although Univision is a large corporation, personnel and executives working as part of the advertising team know the importance of a well thought-out media campaign. If you are a small business owner and want to learn more about how real time advertising can broaden your clientele base, then consider contacting a local online marketing agency in your area. Representatives can assist you with everything from media campaigns to mobile display.