Video watching is an important part of an internet user's experience, whether it be on mobile devices or on a desktop computer. Small businesses have the opportunity to attract this growing population of consumers by incorporating video into their marketing strategies. Internet users want to experience content that is short, but compelling. Videos are the perfect medium to fulfill this need. 

Unlike some other forms of marketing, videos have the ability to be shared with thousands of current and potential customers. You don't have to have to look much further than the countless number of viral videos that have been seen by millions of people around the world. 

Because of this potential for exposure outside of the local market, small business owners should be careful about their message. Like other forms of marketing, videos are the extension of a company's brand, so nothing should be released that would offend people outside of your targeted audience. 

Another point to consider is how well you know your audience. Would they be more receptive to a serious video, or do they have a sense of humor?

"You have to know who you are speaking to first and foremost," said Shawn Prez, CEO of marketing agency Power Moves, to FOX Business. "You don't want every message to feel like 'I'm being marketed to.'"

He also noted that individuals who tend to watch online videos are savvy and are less likely to be moved by low-quality content. 

Small business owners interested in becoming more competitive in the digital marketing sphere should consider working with an internet marketing firm like KeyMedia Solutions.