Nike's "Just do it" slogan recently celebrated its 25th anniversary, and the athletic apparel company is still recognized around the world. Organizations of all sizes and with varied life spans can ensure that they are reaching their target audience by implementing long-lasting, brand-focused marketing techniques.
Businesses don't necessarily have to do a complete overhaul of their advertising strategy to draw in more customers. However, it is key that they create online advertising campaigns that consumers relate to and feel as if it was created just for them.
For example, in Nike's latest advertising campaign, the company produced a commercial titled "Possibilities," featuring famous athletes like Serena Williams and Lebron James. "Regular people" challenge themselves to reach their full potential and compete against the stars. In an attempt to speak to a younger audience, Nike had Bradley Cooper read the voiceover and even initiated a promotional hashtag on Twitter.
Within the ad's first day of being on YouTube, it had garnered over 1 million views.
A recent AdWeek piece commented on the commercial, saying that it was fluid and successful in getting its point across to viewers.
"Overall, it's a good, anthemic lead spot for the campaign, with branding that drives the viewer back to the slogan without slapping him or her in the face with it for a minute and a half," the news source said. "And it successfully suggests you can move beyond what you thought were your physical limits, even if you have but a fraction of the talent of a Piqué, Williams or James."
Small- to medium-sized businesses can create their own targeted online advertising by partnering with Key Media Solutions. With a comprehensive approach, organizations across numerous industries can raise the bar on their own possibilities.