Today, there seems to be a mobile application for everything imaginable. While you may only be thinking about how apps have changed gaming or online communication, engaging in the mobile sphere may benefit your business as well.

In a post on its blog, Concur – a travel and expense management company – said that it's essential for small and large businesses to have a mobile app for the following reasons:

  • Mobile device users spend more – According to a report from Adobe Digital Marketing Insights, customers who use tablets spend 20 percent more than those who shop on desktop computers. 
  • Your competition already has a mobile app – If you are involved in a very competitive industry, it's likely that at least one, if not all, of your rivals are already serving customers that use smartphones or tablets. In order to keep from falling behind, you will need to follow suit.
  • Your employees need it – An increasing percentage of workers use their smartphones for work. By providing better and increased access to email, internal documents and applications, your employees will be more productive outside of non-standard work hours.

Increasing brand awareness and adapting to contemporary trends can only benefit your business in the long run. It is true, however, that it will take some time and effort to enact an effective digital marketing plan. Companies that need assistance with planning and developing a mobile advertising strategy should consider partnering with an internet marketing company such as Key Media Solutions.