On a scale from one to 100, participants gave Southwest Airlines a score of 82. Respondents gave the airline's app high marks for the bigger-sized touchpoints that fill up a smartphone's entire screen when pressed.
Females have a tendency to rely on their cell phones for searching for bargains while shopping outside the home, talking with pals and browsing comparable items sold at a cheaper price. Males were likely to read product reviews and check out out a retailer's Web site.
Ads on Facebook are now incorporated into a user's news feed. This ensures that the banners look and feel more natural than when they are posted on the right side of a person's computer screen.