Southwest ranks No. 1 in mobile travel app survey

3/29/2013 - On a scale from one to 100, participants gave Southwest Airlines a score of 82. Respondents gave the airline's app high marks for the bigger-sized touchpoints that fill up a smartphone's entire screen when pressed.

CVS, Walgreens and Amazon are among top smartphone apps

3/29/2013 - The lower-ranked apps included discount retailer Meijer, Kohl's and grocery store chain Giant Eagle. Michael's, Bed Bath & Beyond, Burger King and Harris Tweeter also received low scores.

Weight Watchers provides valuable lessons in marketing

3/29/2013 - One of the many reasons that Weight Watchers has been successful is because its executives listen to what consumers want.

Study shows increasing trend of using mobile devices while shopping

3/26/2013 - Females have a tendency to rely on their cell phones for searching for bargains while shopping outside the home, talking with pals and browsing comparable items sold at a cheaper price. Males were likely to read product reviews and check out out a retailer's Web site.

TripAdvisor CEO reveals plan to help revamp company

3/22/2013 - TripAdvisor CEO Steve Kaufer wants consumers to use the mobile version of the website to book tours and excursions while on vacation.

Study shows surfing the internet on a smartphone is becoming increasingly popular

3/22/2013 - Despite the fact that 93 percent of the participants have access to a computer at home, they find browsing the Web on their smartphones to be preferable.

Tips for transforming your business into a successful company

3/20/2013 - Hiring industry experts can help take your business to the next level.

Consider incorporating Vine into your marketing plan

3/19/2013 - Before taking advantage of all that Vine has to offer, you should become familiar with it first.

Facebook revamps mobile ad strategy for the better

3/18/2013 - Ads on Facebook are now incorporated into a user's news feed. This ensures that the banners look and feel more natural than when they are posted on the right side of a person's computer screen.

How to approach content marketing correctly

3/15/2013 - Analysts discovered that just over 90 percent of B2B enterprises and 86 percent of B2C marketers are incorporating content marketing into their advertising scheme.

From The Blog

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it. Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]

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Archive for March, 2013