Southwest ranks No. 1 in mobile travel app survey

3/29/2013 - On a scale from one to 100, participants gave Southwest Airlines a score of 82. Respondents gave the airline's app high marks for the bigger-sized touchpoints that fill up a smartphone's entire screen when pressed.

CVS, Walgreens and Amazon are among top smartphone apps

3/29/2013 - The lower-ranked apps included discount retailer Meijer, Kohl's and grocery store chain Giant Eagle. Michael's, Bed Bath & Beyond, Burger King and Harris Tweeter also received low scores.

Weight Watchers provides valuable lessons in marketing

3/29/2013 - One of the many reasons that Weight Watchers has been successful is because its executives listen to what consumers want.

Study shows increasing trend of using mobile devices while shopping

3/26/2013 - Females have a tendency to rely on their cell phones for searching for bargains while shopping outside the home, talking with pals and browsing comparable items sold at a cheaper price. Males were likely to read product reviews and check out out a retailer's Web site.

TripAdvisor CEO reveals plan to help revamp company

3/22/2013 - TripAdvisor CEO Steve Kaufer wants consumers to use the mobile version of the website to book tours and excursions while on vacation.

Study shows surfing the internet on a smartphone is becoming increasingly popular

3/22/2013 - Despite the fact that 93 percent of the participants have access to a computer at home, they find browsing the Web on their smartphones to be preferable.

Tips for transforming your business into a successful company

3/20/2013 - Hiring industry experts can help take your business to the next level.

Consider incorporating Vine into your marketing plan

3/19/2013 - Before taking advantage of all that Vine has to offer, you should become familiar with it first.

Facebook revamps mobile ad strategy for the better

3/18/2013 - Ads on Facebook are now incorporated into a user's news feed. This ensures that the banners look and feel more natural than when they are posted on the right side of a person's computer screen.

How to approach content marketing correctly

3/15/2013 - Analysts discovered that just over 90 percent of B2B enterprises and 86 percent of B2C marketers are incorporating content marketing into their advertising scheme.

From The Blog

Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]

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Archive for March, 2013