Southwest ranks No. 1 in mobile travel app survey

3/29/2013 - On a scale from one to 100, participants gave Southwest Airlines a score of 82. Respondents gave the airline's app high marks for the bigger-sized touchpoints that fill up a smartphone's entire screen when pressed.

CVS, Walgreens and Amazon are among top smartphone apps

3/29/2013 - The lower-ranked apps included discount retailer Meijer, Kohl's and grocery store chain Giant Eagle. Michael's, Bed Bath & Beyond, Burger King and Harris Tweeter also received low scores.

Weight Watchers provides valuable lessons in marketing

3/29/2013 - One of the many reasons that Weight Watchers has been successful is because its executives listen to what consumers want.

Study shows increasing trend of using mobile devices while shopping

3/26/2013 - Females have a tendency to rely on their cell phones for searching for bargains while shopping outside the home, talking with pals and browsing comparable items sold at a cheaper price. Males were likely to read product reviews and check out out a retailer's Web site.

TripAdvisor CEO reveals plan to help revamp company

3/22/2013 - TripAdvisor CEO Steve Kaufer wants consumers to use the mobile version of the website to book tours and excursions while on vacation.

Study shows surfing the internet on a smartphone is becoming increasingly popular

3/22/2013 - Despite the fact that 93 percent of the participants have access to a computer at home, they find browsing the Web on their smartphones to be preferable.

Tips for transforming your business into a successful company

3/20/2013 - Hiring industry experts can help take your business to the next level.

Consider incorporating Vine into your marketing plan

3/19/2013 - Before taking advantage of all that Vine has to offer, you should become familiar with it first.

Facebook revamps mobile ad strategy for the better

3/18/2013 - Ads on Facebook are now incorporated into a user's news feed. This ensures that the banners look and feel more natural than when they are posted on the right side of a person's computer screen.

How to approach content marketing correctly

3/15/2013 - Analysts discovered that just over 90 percent of B2B enterprises and 86 percent of B2C marketers are incorporating content marketing into their advertising scheme.

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Archive for March, 2013